Salesforce Data Cloud vs. Data Lake: Understanding the Differences and Choosing the Right Solution
As organizations continue to produce and store massive data every day, technology to manage and make better use of the data must be chosen carefully. Salesforce Data Cloud and Data Lakes are two significant options in this regard. Both function as powerful solutions for storing data as well as analytics; however, they are quite different when it comes to structure, use cases, and the value they offer. Read on to understand where the lines of difference lie and which of these could be more appropriate for your business. What is Salesforce Data Cloud? Salesforce Data Cloud (previously known as Customer Data Platform) The overall product under Salesforce Data Cloud is that of unifying, organizing, and analyzing the customer's data. This is now the central platform in which all data from these multiple clouds through Salesforce and also outside systems could be integrated into the single source view of the customer. It means real-time engagement deep in personalization with a 360-de...